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we founded cloudveil in 1997 with a notebook, some sketches and conviction for an idea that would later gain fame as soft shell. with not much more than prototypes and a po box, we pioneered a class of apparel that created a revolution in the backcountry. we had no idea what building a brand required; we simply dropped in with the confidence that a mountain perspective would make a difference. word spread quickly among friends, and a concept forged in the skin track, on the shop floor and over a few pints soon resonated far beyond our valley
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we founded cloudveil in 1997 with a notebook, some sketches and conviction for an idea that would later gain fame as soft shell. with not much more than prototypes and a po box, we pioneered a class of apparel that created a revolution in the backcountry. we had no idea what building a brand required; we simply dropped in with the confidence that a mountain perspective would make a difference. word spread quickly among friends, and a concept forged in the skin track, on the shop floor and over a few pints soon resonated far beyond our valley
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