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in 1993, mike carroll and rick howard thought they might have a better formula for a skateboard company--- one that made products the team would be proud of and kept an atmosphere that was supportive and motivating. while it was a risk, they felt like they owed it to skateboarding and skateboarders to take that risk.
in 1999, facing a similar situation in respect to footwear, mike and rick introduced lakai limited footwear with the same dedication and pride they have always invested into their skateboarding and the girl/chocolate brands. simply stated, they are “the shoes we skate”.
in 1993, mike carroll and rick howard thought they might have a better formula for a skateboard company--- one that made products the team would be proud of and kept an atmosphere that was supportive and motivating. while it was a risk, they felt like they owed it to skateboarding and skateboarders to take that risk.
in 1999, facing a similar situation in respect to footwear, mike and rick introduced lakai limited footwear with the same dedication and pride they have always invested into their skateboarding and the girl/chocolate brands. simply stated, they are “the shoes we skate”.
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