This is some wake-up call. Talk about a group effort. Nike Latin...

This is some wake-up call. Talk about a group effort. Nike Latin America launched a great 60-second spot promoting Nike football -- and by football, I mean soccer. The ad begins at 5 a.m.; an athlete opens an emergency flare and places it beneath a sprinkler system, sounding an alarm. The athletes rush out of their dorm, into town, and into a chain reaction of wake-up calls that are going off. The streets are alive with athletes and bystanders; a soccer player kicks a ball into a bystander, knocking them to the ground. Good times. At practice, players are slapped in the face; there's cross-training and vomiting. Again, good times. "Leave everything -- or leave soccer," concludes the ad, seen here. Wieden+Kennedy Portland created the ad.

Added: January 14, 2009
Date produced: 01/10/2008
Producer: Wieden and Kennedy
Copyright: Nike
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