For a few seconds, Burton seemed pretty cool.

Via The Goat, I see that Burton Snowboards is offering snowboarders $5,000 for their best "poaching" video.

See, certain ski areas still don't allow snowboarders. So Burton's encouraging 'em to hit those slopes, and get video footage of them sticking it to the Man.

Initially, I thought this was a pretty bad-ass contest. But then I got to thinking: why should some snowboarder get $5,000 for breaking the rules, but whenever I show up at the supermarket without any pants on, all I get is TROUBLE?

This is a topsy-turvy world we live in.

This, however, was even MORE disappointing:

Burton has a list of rules for snowboard poachers, which asks them not to break the law and insists that they buy lift tickets at the resorts they’re going to poach.

Wow, way to co-opt the counterculture, Burton Snowboards. "Break the rules, kids, as long as you're still spending money! Riding without a ticket is SUPER WACK! Let's keep it X-TREME!"

Guess it was exciting while it lasted. Now if you'll excuse me, I'm almost out of bread and eggs.